3 Things to Know About Before Ordering Branded Tissue Paper

Posted on Aug 28 2018 - 9:43am by Susan

Deciding to add branded tissue paper to your packages or gift boxes is a great way to improve the perceived value of your products but choosing the right kind of tissue paper can be tricky, especially if it’s your first time.

People often get confused by:

  • MF Wholesale vs. MG Wholesale
  • GSM
  • Flexographic vs. Lithographic

That’s why we’ve written this quick and easy breakdown to cover everything you need to know.

  1. MF Wholesale vs. MG Wholesale

MF stands for machine finished; MG stands for machine glazed. In general, MF tissue paper is seen as a slightly more prestigious and luxurious paper since it possesses a glaze on both sides. It’s also a touch more transparent than machine glazed tissue paper and has a softer feel.

Machine glazed tissue paper is only glazed on one side, so it doesn’t look or feel quite as high-end. It is also opaquer. That said, it is often more cost-effective.

  1. GSM

Most people already have an inkling about GSM, but they might not know exactly what it means; it isn’t simply that higher GSM equals better paper. GSM stands for ‘Grams per Square Meter’. The higher the GSM, the heavier the paper. The GSM number lets print buyers and suppliers know exactly what quality of paper is used, and a high GSM number usually means that tissue paper will look and feel a little more high-end.

  1. Flexographic vs. Lithographic

The final thing you’ll need to think about is probably the issue you’ll have to give the most attention to: flexographic printing vs. lithographic printing.

Flexographic printing (sometimes known as ‘surface printing) uses plates made from polymer or flexible rubber in conjunction with an inking system to transfer images onto items – it’s much like a large mechanical stamp. Lithographic printing is normally used for heavier paper stock and involves a slightly different process.